Food Republic - Puff, Puff, Pastry: Anatomy Of A Marijuana Dinner

Since 2015, Kendal Norris has run Mason Jar Event Group, a cannabis-focused venture that pairs weed with yoga and food. The idea literally started with a dream: “In the dream I was moving around a room where people where doing yoga, eating, drinking and consuming cannabis, and I knew that it felt right,” says Norris. “It’s a new concept serving a group that has not had an opportunity like this before.”

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Westword: This Cannabis Summer Harvest Dinner Was So Goddamn Precious

The Summer Harvest Dinner welcomed the de-stigmatization of cannabis along with the industry's highest society members to the Shupe Homestead in Longmont on July 14, 2016. It's been nearly one year since the Mason Jar Event Group's first cannabis dinner, with food prepared by the team from Blackbelly out of Boulder. Little jars filled with cannabis from Sweet Leaf were stars of the evening; sponsors whose gifts graced the goodie bags included Canyon Cultivation (delicious lollipops), BlueKudu (Black Forest cannabis chocolate bars), Anonymous Bags, 420 Science, Pax, Baker, Stillwater, Jane West (travel packs), Marley Coffee and Healthy Headie, to name a few.

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Zagat: Will Pot-Friendly Restaurants Become a Thing?

"At the edge of a flower-lined pond in Longmont farm country, long banquet tables set with china and crystal stand beneath big old shade trees. Waiters bearing hors d’oeuvre trays circulate amid the well-dressed, all-ages crowd gathered on the lawn to mingle and sip Arnold Palmers from Mason jars. If you didn’t know, you’d guess you were at a wedding reception. Until, that is, the THC-infused tea in your drink starts to kick in. Turns out this elegant affair is a multicourse cannabis dinner catered by no less than acclaimed chef Hosea Rosenberg (Blackbelly Market) — the sort of thing food media has been clamoring for ever since Colorado legalized recreational marijuana use in 2012 (us included, as this video attests). Bye-bye pot brownies; hello haute cuisine for so-called cannasseurs.

Though “we’re still building a reputation for these experiences,” says Mason Jar Event Group founder Kendal Norris, “people are excited about the level of sophistication” they can achieve. “I use my parents as an example: they would never go to something like this unless it was in a setting where they felt comfortable.” Rosenberg agrees, seeing his involvement as a chance “to be a part of something amazing, brand-new, experiential and fun.” For now, he eschews cooking with cannabis in favor of wine-style pairings: “We talk to the growers about what they see as the qualities of a particular strain and create dishes that pair best with its flavors, aromas and overall sensations.” Take the first course at the Longmont dinner, in which a sprightly salad of beets, fennel, goat cheese and pistachios matched thecitrusy aromas and energizing effects of OG Kush. But Norris incorporated edibles into the meal as well, such as the BlueKudu Black Forest chocolate bar that accompanied dessert, and Rosenberg predicts that the future for boutique infused foods, “not just sweet but savory" too, is “limitless.” 

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The Atlantic: Why the Marijuana Business Is Appealing to Female Entrepreneurs

“The conversations that I have with executives of companies that are women are a lot easier than the conversations that I have with men,” said Kendal Norris, who runs Mason Jar Events, a company that puts together swanky pot-themed parties. “And I think that might be for a couple of reasons, one of which is, it sort of goes back to that thing from Madeleine Albright, that there’s a special place in Hell for women who don’t help other women.” - The Atlantic

Fast Company: High-End Dining: Are Marijuana Meals The Next Big Foodie Trend?

"Other venturers into the spacey food space include celebrity chefs. Top Chef star Hosea Rosenberg cooks seasonal, multicourse marijuana pairing meals for theMason Jar Event group in Colorado. Unlike Sayegh's dinners, Rosenberg pairs more traditional edibles (primarily bars and candies) with (non-infused) dishes like pork roast with organic mustard greens, Western Slope apricots, Israeli couscous, and cherry cobbler topped with spiced amaretto ice cream and smoked candied almonds. Mason Jar plans these meals for "the cannabis connoisseur and the cannabis curious," with much of the experience dedicated to educating diners on different varieties. Rosenberg's events are so popular, they each receive as many as 10 sponsors (all from various sectors of the marijuana business), up from four just a year ago. Mason Jar is currently planning a 5,000-person event for 2017." - Fast Company